Heading in a new direction!

13 Sep

From here forward, this blog will now contain my perspective on the current trends of the advertising industry as a whole. For your (and even my) enjoyment I will try my very best to find the most interesting campaigns, viral videos, etc. to give my input on, and try to spare everyone the boring ones that I will hopefully sift through for you.

I believe I provide very beneficial input on the topic due to my current demographic where ads are geared towards a lot, as well as my (somewhat) expertise in the field of marketing. Due to my 700+ hours of working as an intern at an ad agency and still being young (current with the new trends and still don’t look at ads as critically as an experienced copywriter or as bitter as an art director) I believe I am in the position to give some valuable input/ideas/suggestions with the current trends going on in the world of marketing.

It has been my experience at an ad agency that people think too critically at some points when critiquing ads as they would if they were advertising to other professionals in the ad world. I think they lose sight of the fact that the people they are marketing to have a whole different perspective on ads and interpret them a whole different way because they aren’t as knowledgeable of the trade as the people critiquing it. That is why in my opinion Old Spice and Geico are so successful with their marketing efforts because they just put the craziest things out there and really don’t think twice about it.

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Big Messi fan…

14 Jul

http://www.digitalbuzzblog.com/adidas-light-you-up-projection/

I love when Nike and Adidas have large digital outdoor ads like this!

I could watch this all day…

14 Jul

http://www.digitalbuzzblog.com/kinetic-rain-a-dynamic-art-installation/

Gold Cannes Outdoor winners of 2012

14 Jul

http://www.adweek.com/news-gallery/advertising-branding/worlds-best-outdoor-ads-2011-12-141907

A seemingly invisible car?.. Mercedes-Benz takes the cake IMO this year…

Hello world!

14 Jul

Hello, and welcome to my blog!

I am currently entering my SR year at Illinois State University double majoring in Business Administration and Integrated Marketing Communications. I have 500+ hours of experience at an ad agency as an intern, and have gained knowledge of all aspects of advertising through it.